How We Work > Our Approach
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Our Approach
We have refined our approach based on our experiences to maximise the chance of success.
We believe that partnering with an in-market partner such as CMC presents the right balance of risk and reward for a challenging market such as India. We work directly with CMC's Emerging Technologies Team to market test and pioneer early sales. This approach ensures that good quality customer case studies are established early, providing a credible basis for the wider sales function to build upon. Joint and collaborative sales efforts have proved to be by far the most successful. Ideally we expect that you will place a team member into India either full time or traveling frequently to work directly with the CMC team. |